Client: Samsung Everland Resort

Year: 2014


Tools: Adobe Photoshop and Paint Tool Sai

In Korea, Samsung runs a theme park called Everland Resort that receives 6.6 million visitors year round. For this project, it was requested that our team provide a character design research brief, a backstory with character profiles and a style guide packet of the mascot redesigns. I ended up leading the team after our main artist could no longer commit time to the project and the new designs were implemented in the park winter 2014.

Base characters were designed by Captive Style, design research presentation, backstory, character poses, character costumes, character expressions were worked on by me.